456ba Privacy Policy — Your Data, Protected

1. Introduction

456ba ("the Company", "we", "us", or "our") is committed to protecting the privacy and personal data of all users of the 456ba platform. This Privacy Policy explains what personal information we collect from you, how we use it, with whom we share it, and the rights you have in relation to it. It applies to all users who access the 456ba platform via its website, regardless of their location within Bangladesh.

By registering an account with 456ba and using our platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your personal data as described herein. If you do not agree with the terms of this Privacy Policy, you must not use the 456ba platform. This Privacy Policy forms part of our Terms and Conditions and should be read alongside them.

2. Information We Collect

456ba collects personal data from you in several ways, including when you register an account, make a deposit or withdrawal, contact our support team, or interact with the platform. The categories of personal data we may collect include:

• Identity data: full name, date of birth, nationality, and copies of government-issued identity documents provided during the KYC verification process.
• Contact data: mobile number, email address, and residential address in Bangladesh (e.g. Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or other divisions).
• Financial data: payment method details (bKash number, Nagad number, Rocket number, Upay number, or bank card details), transaction history, deposit and withdrawal records.
• Technical data: IP address, browser type and version, device type, operating system, time zone, platform usage patterns, and session logs.
• Communications data: records of any messages, emails, or live chat conversations between you and the 456ba support team, including feedback and complaints submitted through the platform.

Where you provide personal data about a third party (for example, a payment account registered in another person's name), you confirm that you have obtained that person's consent to provide their data to 456ba and for it to be processed in accordance with this Privacy Policy. 456ba does not knowingly collect personal data from any individual under the age of 21.

3. How We Use Your Information

456ba uses your personal data only for legitimate purposes directly related to the operation of the platform and the delivery of services to you. We do not use your data for any purpose that is incompatible with those listed below:

• To verify your identity and age as part of the KYC process required for account registration and ongoing compliance.
• To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard and to maintain accurate financial records.
• To provide customer support, respond to queries and complaints, and resolve disputes in connection with your account or gameplay.
• To fulfil our legal and regulatory obligations, including anti-money laundering (AML) checks, fraud prevention, and the enforcement of responsible gaming requirements.
• To personalise your experience on the platform, including displaying relevant game recommendations, promotions, and bonus offers that match your account history and preferences.
• To send you transactional notifications (such as deposit confirmations and withdrawal processing updates) and, where you have opted in, promotional communications about 456ba offers.

4. Legal Basis for Processing

456ba processes your personal data on the following legal bases, depending on the nature of the processing activity:

• Contractual necessity: processing required to register your account, facilitate gameplay, and process payments is necessary for the performance of the contract between you and 456ba.
• Legal obligation: processing required to comply with applicable laws (e.g. AML regulations, age verification requirements) is necessary to fulfil 456ba's legal obligations.
• Legitimate interests: certain processing activities (such as fraud detection, platform security, and service improvement) are carried out on the basis of 456ba's legitimate interest in operating a safe and reliable platform.
• Consent: where we send promotional communications or use non-essential cookies, we do so only on the basis of your prior consent. You may withdraw consent at any time by contacting us or adjusting your account settings.

5. Sharing of Personal Data

456ba does not sell, rent, or trade your personal data to third parties for marketing purposes. We may, however, share your data with the following categories of recipients where necessary to provide our services or comply with legal obligations:

• Payment processors and financial institutions: to process your transactions via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and associated banking partners such as Dutch-Bangla Bank, BRAC Bank, or City Bank.
• Game providers and technology suppliers: third-party software providers (such as Pragmatic Play, Evolution Gaming, and Spribe) whose games and systems are integrated into the 456ba platform may receive technical data required to deliver gameplay.
• Regulatory and law enforcement authorities: where we are required by applicable law or a competent authority to disclose personal data (for example, in connection with AML investigations or fraud enquiries), we will comply with such requests.
• Identity verification and fraud prevention services: third-party KYC and AML compliance service providers who assist 456ba in verifying player identities and screening for suspicious activity.

All third parties with whom 456ba shares personal data are required to process that data in accordance with applicable data protection principles and are prohibited from using it for any purpose other than those for which it was shared. Where data is transferred outside Bangladesh, 456ba takes steps to ensure that appropriate safeguards are in place.

6. Payment Data and Financial Security

456ba takes the security of your financial data extremely seriously. All payment transactions on the platform are processed through encrypted channels. We do not store full payment card numbers on our servers. Where partial card data is retained for verification purposes, it is stored in a secure, access-controlled environment accessible only to authorised personnel.

Mobile financial service data (bKash, Nagad, Rocket, Upay) is handled with the same level of care as card payment data. 456ba will never ask you to share your mobile banking PIN, OTP, or full account password with any 456ba representative. Any communication purporting to request such details is not from 456ba and should be treated as fraudulent.

7. Cookies and Tracking Technologies

456ba uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain session security, and analyse usage patterns. The types of cookies we use include:

• Essential cookies: required for the platform to function correctly. These cannot be disabled as they are necessary for secure login, session management, and payment processing.
• Analytics cookies: used to understand how users interact with the platform, which pages are visited most frequently, and where technical issues occur. This data is processed in aggregate and does not identify you personally.
• Preference cookies: used to remember your settings and customisations on the platform, such as your language selection and display preferences.

You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 456ba platform. By continuing to use the platform without adjusting your cookie settings, you consent to our use of cookies as described in this policy.

8. Data Retention

456ba retains your personal data for as long as your account remains active and for a period thereafter as required by applicable law and our internal data retention policy. In general, account data and financial transaction records are retained for a minimum of five years following account closure, in line with standard AML and financial record-keeping obligations.

Where personal data is no longer required for the purposes for which it was collected, and there is no legal obligation requiring its continued retention, 456ba will securely delete or anonymise that data. If you close your account, you may request confirmation of when your personal data will be deleted by contacting our support team.

9. Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data that 456ba holds about you. To exercise any of these rights, please contact our support team using the details in section 14 of this policy:

• Right of access: you have the right to request a copy of the personal data that 456ba holds about you, along with information about how it is processed.
• Right of rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right of erasure: in certain circumstances you have the right to request that 456ba delete the personal data it holds about you. This right is subject to exceptions where retention is required by law or for legitimate platform operation purposes.
• Right to restrict processing: you may request that 456ba restrict the processing of your personal data in certain circumstances, for example while a dispute about data accuracy is being resolved.
• Right to withdraw consent: where processing is based on your consent (for example, marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

456ba will respond to all valid data rights requests within a reasonable timeframe. We may need to verify your identity before processing a request. There is no fee for exercising your data rights in most cases, though we reserve the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests.

10. Data Security

456ba implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include SSL encryption across all data transmissions, restricted staff access controls, regular security audits, and secure data storage practices in line with industry standards.

While 456ba takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You are responsible for keeping your own account credentials (mobile number, password) secure and for notifying us promptly if you believe your account has been compromised. 456ba will never contact you and ask for your full password.

11. Third-Party Links and Services

The 456ba platform may contain references to third-party game providers and payment partners. While 456ba endeavours to work only with reputable and trustworthy partners, we are not responsible for the privacy practices or content of any third-party services. Where your interaction with a third-party service (for example, completing a payment via bKash or Nagad) requires you to visit that provider's own interface or application, their own privacy policy will apply to that interaction. We encourage you to review the privacy policies of any third-party services you interact with.

12. Children's Privacy and Age Restriction

The 456ba platform is strictly for adults aged 21 and above. We do not knowingly collect, store, or process personal data from any individual under the age of 21. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete that data and close the associated account. Parents and guardians who believe that a minor has registered on the 456ba platform are urged to contact our support team immediately at [email protected] so that we can investigate and take appropriate action.

13. Changes to This Privacy Policy

456ba reserves the right to update or amend this Privacy Policy at any time. The most recent version of this policy will always be available on this page, and the date of the last revision will be clearly displayed at the top. Where changes are material, we will endeavour to notify registered users via the platform or by email prior to the revised policy taking effect.

Your continued use of the 456ba platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you should stop using the platform and may request account closure by contacting our support team.

14. Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 456ba handles your personal data, please contact our support team. Our team is available 24/7 via live chat on the platform and can assist with data access requests, correction requests, deletion requests, and general privacy enquiries.

You may also contact us by email at [email protected]. Please include "Privacy Request" in the subject line of your email so that our team can route your query to the appropriate person promptly. We aim to respond to all privacy-related requests within 30 days of receipt.